InvestSMART

Property trends on the money for AFL success

If office tenants prove reluctant to take up space in Sydney's CBD in 2013, the Swans will be well positioned to take the premiership for the second year in a row. They're tipped to beat West Coast, with the club's place in the grand final assured if strong demand continues to push down Perth's office vacancy rate.
By · 24 Apr 2013
By ·
24 Apr 2013
comments Comments
Upsell Banner
If office tenants prove reluctant to take up space in Sydney's CBD in 2013, the Swans will be well positioned to take the premiership for the second year in a row. They're tipped to beat West Coast, with the club's place in the grand final assured if strong demand continues to push down Perth's office vacancy rate.

At least that's the prediction of Knight Frank researcher Richard Jenkins, who has applied the complex mathematical models used by commercial agencies to forecast property trends to pick the outcome of the 2013 footy season.

After analysing a decade of data, Mr Jenkins has found "correlations" between major market indicators - net absorption, vacancy rates, stock levels, industrial production and unemployment - and the performance of most of the league's 18 teams.

"I'd seen some of the investment banks use their models to predict the World Cup, and I wanted to see if my model could predict the AFL ladder," Mr Jenkins said.

As for how or why the Saints' performance is connected to the St Kilda Road office market, that remains anybody's guess.

But in its inaugural run last year, the model correctly predicted - in March - that the Sydney Swans would win the premiership six months later.

The ranking of four other teams was also correctly picked, while seven clubs were out of place on the ladder by just one spot.

"The one really interesting correlation involves Richmond and consumer confidence. It's actually a good barometer of where they will finish," Mr Jenkins said.

He tipped the Tigers to end up fourth on the ladder this year.

No punters have come asking for a look at the model's algorithms.

cvedelago@theage.com.au

Twitter: @chrisvedelago



2013 LADDER PREDICTIONS

1 Sydney

2 West Coast

3 Hawthorn

4 Richmond

5 Geelong

6 Collingwood

7 Fremantle

8 Essendon

9 St Kilda

10 Adelaide

11 Carlton

12 Western Bulldogs

13 North Melbourne

14 Brisbane

15 Port Adelaide

16 Gold Coast

17 Melbourne

18 GWS
Share this article and show your support
Free Membership
Free Membership
InvestSMART
InvestSMART
Keep on reading more articles from InvestSMART. See more articles
Join the conversation
Join the conversation...
There are comments posted so far. Join the conversation, please login or Sign up.