PRODUCTIVITY SPECTATOR: What's missing from your financial reports

With only a fraction of Australian companies adequately measuring productivity, a generation of accountants have missed the opportunity to practice the type of deep reporting companies need to maximise their success.

Telstra’s 2012 Productivity Indicator report released last week reveals that only 20 per cent of companies adequately measure productivity. For such an important measure of performance and competitiveness, this is a disturbing yet unsurprising finding. No wonder Australian business is under the pump. If we’re not measuring the right things then how can we make informed decisions and put in place the right initiatives and interventions?

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