Primed for poll

The regional broadcaster Prime Media Group hopes the federal election will breathe life into a challenging TV advertising market. Forward bookings were weak, but its chief executive, Ian Audsley, said the poll should help the market. Prime reported net profit of $44.6 million for the six months to December 31, down 71.4 per cent. The result was hurt by a $15 million writedown on the carrying value of its radio business.

The regional broadcaster Prime Media Group hopes the federal election will breathe life into a challenging TV advertising market. Forward bookings were weak, but its chief executive, Ian Audsley, said the poll should help the market. Prime reported net profit of $44.6 million for the six months to December 31, down 71.4 per cent. The result was hurt by a $15 million writedown on the carrying value of its radio business.

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