POSTCODE 3000

DERRYN Hinch is outraged. That's not unusual, but this time it's about labelling others the "Human Headline". The 3AW thunderer has taken ownership of the name as managing director of The Human Headline Pty Ltd and is applying for other protections, such as the trademark. The moniker has recently been assigned to Max Markson, Brendan Fevola, Kyle Sandilands, Wayne Carey and Warwick Capper, prompting this Hinchism: "The brand is being tarnished." He lamented that it's never aligned with a "Mensa" person, which is crushing news to the blokes mentioned. The term will bob up in September when Hinch releases his autobiography, Human Headlines Read All About It, covering his media battles and opinions on folk spanning Elizabeth Taylor, Kevin Rudd, Christopher Skase and Teddy Kennedy. The term was originally used by Terry Hayes, the Mad Max screenwriter, and stuck. Despite Hinch claiming ownership, guess what? "I don't even like the expression."

Music to the ears

THE business bods at Tabcorp have a penchant for the rock-star world. The company brought out Tommy Lee for its Melbourne Cup marquee last year, and recently it treated opposition gaming spokesman Michael O'Brien to tickets for AC/DC's concert at Etihad Stadium. O'Brien disclosed the gift in the parliamentary register of interests, a fascinating insight into corporate generosity to politicians. Asked if he had good seats, O'Brien said: "I was in the stands, so I had a sea of red-lit devil horns on the ground in front of me." His favourite song? "They didn't play Long Way To The Top (out of deference to the late Bon Scott), so will go with Justin Madden's theme song Dirty Deeds, Done Dirt Cheap." A free kick is allowed because it's been a long way to an election where the Liberals could roll Labor.

Bliss in bogan-ville

DARYL Somers won the Melbourne ratings with Hey Hey It's Saturday's 603,000 viewers, thrilling Channel Nine and the blog Things Bogans Like. The show is the 126th thing bogans like, the 125th being IKEA. The blog's author is relieved that Daryl stepped into the niche vacated by Rove, saying: "It is understood that Rove has been cryogenically frozen, and will be resuscitated to cater to the bogan's entertainment needs once surgeons become unwilling to perform any further hip replacements on Daryl Somers." Apparently, bogans like nothing more than pointing out to other bogans that "Saturday" should be Wednesday.

He's got personality

IT'S a big day for Nick Bracks, son of Steve, who's being signed by Chadwick Models. Nick's manager, Greg Tyshing, wanted more opportunities for the lad, so introduced him to Chadwick manager Matthew Anderson. Agreeing to meet Bracks out of politeness, Anderson was soon won over by his charm, saying: "He's really articulate, intelligent and engaging." See, it's not just about being cute and walking straight.