Pop-ups in vogue

Pop-up retailing has come as a boon for landlords as tenants embrace the idea of having a short-term lease to gain quick and maximum exposure to shoppers.

Pop-up retailing has come as a boon for landlords as tenants embrace the idea of having a short-term lease to gain quick and maximum exposure to shoppers.

Lend Lease has achieved an 8 per cent growth in turnover from its pop-up stores since the start of the year and plans to increase the offerings across all its shopping centres. As malls evolve, pop-up retailers are securing prime space in front of big tenants, and at busy thoroughfares and shopping-centre entrances.