Pop-ups in vogue

Pop-up retailing means short-term leases for temporary stores. It’s growing in popularity because tenants can gain quick, high exposure to shoppers and landlords can fill space flexibly — a win-win as malls evolve.

Tenants use short-term pop-up leases to get rapid and maximum exposure to shoppers without long commitments, making it easier to test products, build brand awareness and capture foot traffic.

Pop-up retailing helps landlords reduce vacancy, activate prime locations and generate incremental revenue by filling space quickly with temporary tenants who attract shoppers.

Yes — Lend Lease reported an 8% growth in turnover from its pop-up stores since the start of the year and plans to increase pop-up offerings across all its shopping centres.

Pop-up retailers are increasingly securing prime space in front of big tenants, at busy thoroughfares and near shopping-centre entrances to maximise visibility and foot traffic.

Lend Lease’s 8% pop-up turnover growth suggests pop-ups can be a meaningful revenue contributor and a strategic tool for active mall management, which investors may view positively when assessing shopping-centre performance.

According to the article, yes — Lend Lease plans to expand pop-up offerings across all its shopping centres as malls evolve and embrace temporary retail formats.

Everyday investors can consider pop-up retailing as a way for retail property owners to boost turnover, reduce vacancies and adapt to changing shopper behaviour — factors that may affect income stability and growth potential.