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Poor Quiksilver result is bad news for struggling Billabong

Surfwear retailer Quiksilver has highlighted the global downturn in the sports apparel market after reporting sliding revenues and a drop in sales for two of its three flagship brands.
By · 12 Mar 2013
By ·
12 Mar 2013
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Surfwear retailer Quiksilver has highlighted the global downturn in the sports apparel market after reporting sliding revenues and a drop in sales for two of its three flagship brands.

It comes as Quiksilver's rival, Billabong, last month breached its banking covenants after issuing its second profit warning in as many months and posted a $567 million write-down.

The dour market commentary from Quiksilver doesn't auger well for Billabong and its chief executive Launa Inman as she works frantically to turn around the loss-making retailer.

Ms Inman is also fending off private equity takeover bids for Billabong, with a range of US-based funds circling the group.

Investors hoping for a better year could have their hopes dashed after Quiksilver provided its quarterly earnings update to the market.

Quiksilver, which has more than $US2 billion in revenues, reported first quarter net sales of $US431 million, down 3 per cent.

The decline was focused in the troubled Americas region, where revenues decreased $US17 million or 9 per cent. For the half year to December, Billabong's sales in the Americas declined 20.1 per cent.

Quiksilver said Asia-Pacific revenue decreased 1 per cent and European revenues rose 2 per cent.

Its two leading brands, Quiksilver, its male brand for surf and snow, and Roxy, its flagship brand for women, both recorded marked falls in sales.

Global Quiksilver brand revenues fell 7 per cent or $US13 million.

Roxy global brand revenues dropped 7 per cent or $US9 million.

"$US7 million of that $US9 million shortfall was in the Americas wholesale, and most of that Roxy wholesale sales shortfall relates to the timing of clearance shipments," said Quiksilver chief financial officer Richard Shields. "So we're less concerned with the Roxy brand performance in the first quarter."

Revenues for its skateboarding- snowboarding DC brand increased by 1 per cent or $US1 million.

Recently appointed Quiksilver boss Andrew Mooney said the company would maintain price points in Australia and not chase discounting.
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Frequently Asked Questions about this Article…

Quiksilver reported first-quarter net sales of US$431 million, a 3% decline versus the prior period. The company, which generates more than US$2 billion in annual revenues, said the downturn reflects a weaker global sports apparel market.

Quiksilver's two leading brands — the Quiksilver (male surf and snow) brand and Roxy (women's) — both recorded marked falls in sales. Global Quiksilver brand revenues fell 7% (about US$13 million) and Roxy revenues dropped 7% (about US$9 million). By contrast, the skateboarding/snowboarding DC brand grew slightly, up 1% (about US$1 million).

The decline was concentrated in the Americas, where revenues fell US$17 million or 9%. Asia‑Pacific revenue decreased about 1%, while European revenues rose about 2%.

Quiksilver’s dour outlook highlights a broader downturn in the sports apparel market and doesn’t bode well for peers. Billabong is already under pressure — it recently breached banking covenants, issued a second profit warning, and took a US$567 million write‑down — so Quiksilver’s results add to sector concerns investors should monitor.

Yes. The article says Billabong breached its banking covenants after issuing a second profit warning in as many months and posted a US$567 million write‑down, signaling significant financial stress for the retailer.

According to the article, Billabong chief executive Launa Inman is fending off private equity takeover bids, with a range of US‑based funds reportedly circling the group as she works to turn the business around.

No. Newly appointed Quiksilver boss Andrew Mooney said the company will maintain price points in Australia and will not chase discounting, indicating a focus on protecting margins rather than driving sales through lower prices.

Investors should monitor regional sales trends (especially the Americas), brand‑level performance (including Roxy wholesale timing issues noted by Quiksilver’s CFO), any further profit warnings or covenant developments at Billabong, and private equity activity around Billabong — all factors highlighted in the article that could affect shareholder outcomes.