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Plenty to drink in with Richmond pub makeover

An old hotel has been given a quirky revamp, says Stephen Crafti.
By · 30 Jan 2013
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30 Jan 2013
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An old hotel has been given a quirky revamp, says Stephen Crafti.

THE Bridge Hotel in Richmond was previously a typical gaming hotel, fairly soulless.

Refurbished in the '90s, the two-storey, Victorian-style pub was simply a series of bland spaces with no external areas. However, the owners of the recently transformed hotel wanted to create a drawcard destination, for locals and those travelling from further afield.

"Our clients were probably over- ambitious to start with. The initial scheme was to completely gut the building, leaving only the original Victorian facade," says architect Justin Northrop, a director of Techne Architects.

When the budget was revisited, it was decided to incorporate as much of the building's existing fabric as possible.

One of the main requirements was an outdoor garden or courtyard. As a result, the architects chose to remove the roof from the single-storey building in the centre of the development. And rather than create the typical beer garden, Techne Architects created a cobbled lane. Complete with "shop fronts" and signage, this lane provides an escape from Bridge Road. The hoarding at the end of the lane also acts as a noise barrier. "We wanted to create a variety of experiences, with intricate and layered spaces," Northrop says.

Among the recycled facades fronting the lane is an outdoor contemporary fireplace, clad in glazed bricks. "We didn't want to create a pastiche-style movie set. But you get a sense of walking down one of Melbourne's laneways," Northrop says.

There are several different bar styles. The Havana bar, for example, includes a feature wall of recycled timber shutters and a bar front studded with cast-iron fireplace surrounds. The architects collaborated with Alleycat Creative, with 10 street artists making their mark on interior walls.

"There's quite a lot going on here. The owners also brought objects and artefacts into the mix," says Northrop, who says it's advisable not to be too precious in developing the combination. "It's supposed to be eclectic," he adds.

The diner, in the adjacent bar, has an American flavour. As well as a padded bar, there's a 1930s pressed-metal ceiling and white wall tiles, like those you would find in a New York subway. "We wanted to trigger people's memories. Some of the finishes you would find in a typical inner-city hotel," Northrop says.

The Loading Bay, at the rear of the hotel, designed for intimate gatherings, sets up another experience. Featuring a painted garage door and late 1960s chandelier, it's a hybrid between grunge and glamour.

The Bistro, on the western side of the lane, caters for more formal gatherings although it's far from formal. With taxidermy birds appearing to escape from their wire cage, patrons may find one eye on the menu, the other on the birds.

To create an outdoor feel, Techne Architects also included a Wintergarden, complete with suspended watering cans and plants. "It's become one of the most desirable areas in which to sit," says Northrop, pointing out the northern light and foot traffic.

Themes continue on the first level, with everything from a bar with the ambience of a photo studio, to the Loft. The Loft, featuring a stencil of Keith Richards could equally be seen as the musicians' digs.
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Frequently Asked Questions about this Article…

The Bridge Hotel Richmond makeover aimed to transform a fairly soulless, gaming-style Victorian pub into a drawcard destination for locals and visitors by creating a variety of layered experiences, adding outdoor spaces and preserving as much of the building’s existing fabric as possible.

Techne Architects led the redesign with director Justin Northrop quoted about the project, and the team collaborated with Alleycat Creative — including 10 street artists — while the owners contributed objects and artefacts to shape the eclectic interiors.

Key features include a central outdoor cobbled lane (instead of a typical beer garden), a glazed-brick outdoor fireplace, multiple themed bars such as the Havana bar with recycled timber shutters, an American-style diner with a 1930s pressed-metal ceiling, a Wintergarden with suspended watering cans, the intimate Loading Bay area, and a Bistro and Loft with distinctive finishes.

The owners originally planned to completely gut the building and retain only the Victorian façade, but when the budget was revisited they opted to incorporate as much of the existing building fabric as possible rather than a full gut, shaping a more resourceful refurbishment strategy.

The architects deliberately created a variety of spaces — from the lively Havana bar and American-style diner to intimate spots like the Loading Bay and the more formal-but-eclectic Bistro — so patrons can choose experiences ranging from casual to semi-formal within the same pub.

The cobbled lane was chosen to evoke Melbourne laneways and offer an outdoor escape from Bridge Road; it also functions practically as a quieter courtyard, with a hoarding at the lane’s end serving as a noise barrier.

Recycled facades, timber shutters, cast-iron fireplace surrounds and other reused elements were used to give character without creating a pastiche movie-set; the design intentionally mixes objects and finishes to trigger memories and produce an eclectic atmosphere.

The refurbishment strikes a balance: it preserves the Victorian-style building and some traditional finishes while layering contemporary, eclectic and themed spaces — positioning the Bridge Hotel as a modern, characterful destination rather than a strictly traditional pub.