Pinpointing Pinterest's secret recipe

Pinterest's highly personal, easy to share system borrows the best facets of other social media and that's why it's the talk of the town.

“I’m still trying to understand the whole thing but there must be something to it. It’s really popular!”

That’s my sister-in-law writing on Facebook in late January about Pinterest – one of the real up-and-comers in the world of social media.

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