Pale Lager dumped

Foster's has dumped its Victoria Pale Lager brand after less than two years on the market, discontinuing the label to simplify its product lineup.

According to the article, Foster's axed Victoria Pale Lager to focus on its core brands, including its flagship VB beer.

Victoria Pale Lager was on the market for less than two years before Foster's decided to discontinue the label.

Yes — the article notes Victoria Pale Lager is the first label to be discontinued by Foster's since it was taken over by global brewer SABMiller more than a year ago.

The article states Foster's is refocusing on core brands such as VB, indicating a strategic move to concentrate resources on its best-known products.

The article highlights that this is the first label cut since Foster's was taken over by SABMiller more than a year ago, though it does not specify direct causal details.

The article specifically mentions Foster's flagship VB beer as one of the core brands the company will focus on.

The article reports the discontinuation as part of a refocus on core brands; it presents this as a strategic product decision but does not provide further financial or market-impact details for investors.