Crown Casino chairman James Packer has pledged to create more than 2000 jobs for indigenous Australians by 2021, after formally launching his gaming empire's reconciliation action plan with Victorian Premier Denis Napthine on Monday.
Crown has long expressed its desire to create long-term job opportunities for indigenous Australians - it first signed up to the Australian Employment Covenant - the indigenous employment initiative founded by mining magnate Andrew Forrest - almost five years ago.
Crown Melbourne employs 35 Aboriginal and Torres Strait Islanders, with another 70 indigenous people employed in Perth, out of about 14,400 staff.
"With each new employee we make a difference, in their life, their family's lives, in the community and our organisation," Mr Packer said on Monday.
"And yes, while we have only really begun our journey, we have learnt a great deal and made progress."
Dr Napthine said Crown's reconciliation plan was a great opportunity for Aboriginal people to build self-respect, self-esteem and to be role models within their communities.
"This is a very positive and practical way forward towards true reconciliation with Aboriginal and Torres Strait Islander people," he said.