Optus TV Now's false value proposition

The Optus TV Now controversy is more than just about the telco trying to give Telstra a black eye and like it or not, sporting bodies are justified in their concerns about what it means for their game.

Optus has lost its bid to gag AFL boss, Andrew Demetriou from speaking out against its “TV Now” service, which allows customers to watch AFL or NRL broadcasts near live. Demetriou described it as “akin to stealing” as Optus is not paying for the content.

The dispute between Demetriou and Optus flared with a Federal Court judgment that said the telco was not in breach of copyright laws with its TV Now operation.

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