One Giant leap for the AFL

As the AFL launches its 2012 season with a not-so-blockbuster in Sydney, it's worth considering the increasingly complex and fine line the league draws between publicity and preservation.

The official AFL 2012 home and away season is with us but it’s hard to believe it is only the beginning. With the NAB Cup seemingly publicised more each year and with news having filtered through from the clubs since they began training about five months ago, you could be forgiven for thinking we were well into the season.

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