O'Brien maintains Woolworths' subtle success

Woolworths' sales growth will inevitably be compared to Coles', but what this will not reveal is that Grant O'Brien's focus on leveraging his far larger sales and customer base is going exactly to plan.

When Grant O’Brien took the helm of Woolworths about 15 months ago he didn’t promise radical change but rather a sharper focus on the detail of the group’s businesses. He is delivering on what might appear to have been a modest aspiration but, for a group of Woolworths’ massive scale and pre-existing quality, is actually quite a very challenging task.

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