Nokia's fun at Apple's expense

Nokia sure knows how to rub salt into the wounds of its opponents.

Amidst Apple's turmoil with its new mapping system – the one CEO Tim Cook, recently apologised for – Nokia has published a blog post spruiking its mapping credentials.

Here's just a snippet of the Nokia's post:

“We truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere.”

“That's been standard practice at Nokia for the past six years, and we also understand that ‘pretty' isn't enough. You expect excellence in your smartphone mapping experience.”

The post is an obvious dig at how Apple's maps have been labelled as being aesthetically pleasing, but widely inaccurate and difficult to use.

To add further insult to injury, Nokia also created an infographic contrasting its mapping abilities to Google and Apple's. 

We'd be interested to hear your thoughts on Nokia's comments. Is it wise for Nokia to talk down its opponents or is it just setting the company up for a future fall? Let us know in the comments below.