NIB's health professional ratings website attracts 40,000 patients

Listed health insurer NIB says almost 40,000 people have used its controversial website that rates and compares health professionals such as dentists, optometrists and chiropractors. The site, called Whitecoat, was launched several weeks ago after previous plans were shouted down by industry bodies.

Listed health insurer NIB says almost 40,000 people have used its controversial website that rates and compares health professionals such as dentists, optometrists and chiropractors. The site, called Whitecoat, was launched several weeks ago after previous plans were shouted down by industry bodies.

Critics included the powerful Australian Medical Association - although the site does not cover general practitioners and medical specialists - and the Australian Dental Association.

The latter argued that it would be difficult for patients to appreciate "reasonable reasons for differences in costs".

But NIB says almost half of the searches have been for dentists, followed by physiotherapists and chiropractors.

The Whitecoat website provides a directory of more than 30,000 healthcare providers, including ratings of them and comparative cost data.

InvestSMART FORUM: Come and meet the team

We're loading up the van and going on tour from April to June, with events on the NSW central & north coast, the QLD mid-north coast and in Perth, Adelaide, Melbourne, Sydney and Canberra. Come and meet the team and take home simple strategies that you can use to build an investment portfolio to weather any storm. Book your spot here.

Want access to our latest research and new buy ideas?

Start a free 15 day trial and gain access to our research, recommendations and market-beating model portfolios.

Sign up for free

Related Articles