New apps star in Apple's evolving core vision

Apple’s annual pitch to the developers is over and as the dust settles businesses need to keep an eye on how the tech giant sees the world.

Apple’s annual pitch to the developers is over and, as the dust settles on WWDC 2014, there’s an air of quiet contentment. After copping grief from all angles for losing its innovative spark, Apple has managed to show just enough intent to keep the faithful happy and its detractors quiet, for the time being anyway.

But what does that mean for us? Apple’s new offerings may have left many in the developer community swooning, but just how big a deal is it for those of us that don’t code for a living?


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