Vodafone Australia's new chief executive Inaki Berrota has pledged that the mobile operator's history of network meltdowns will not be repeated as he declared the company is once again ready to compete with Telstra and Optus.
In his first public appearance since joining the telco 60 days ago, Vodafone’s new chief Mr Berroeta said that after two years of repairing its damaged brand the mobile operator was poised to begin winning customers again.
“I am very confident about the business. We are very close to becoming a positive business again. We have a brand new 4G network with 1 million customers,” he said.
“I think the dynamics of the market have changed dramatically.”
Mr Berroeta said the telco was ready to take on the likes of Telstra and Optus as the mobile industry prepares to battle for consumers eager to jump on new, superfast 4G mobile networks.
He said the telco would compete with rivals Optus and Telstra by offering large download data allowances and faster 4G speeds.
“The only way to get out of that stigma is for customers to experience a network like the one we have today,” Mr Berroeta said.
“We have the top speed in the five main cities in Australia, that is the reality.”
Mr Berroeta’s declaration was backed up by his chief technology officer, Benoit Hanssen, who said the mobile operator’s network had undergone a revamp that meant it would not again suffer from the infamous network meltdowns in late 2010 that severely damaged Vodafone’s brand.
“No way history is going to repeat itself,” Mr Hanssen said.
“We have completed a phrase of consolidation to upgrade the core network to provide fully for LTE services for years to come in terms of capacity.”