Netflix is coming - but will it be worth watching?

Exclusive content deals and direct-to-market strategies threaten to fragment Australia's fledgling online video market.

Amid all the glitz and glamour of Samsung's recent Galaxy S4 and Smart TV launches lay a tantalising glimpse of Australia's online video future -- but unfortunately it's not all happy viewing. Turf wars and backroom content deals could stifle Australia's fledgling streaming video ecosystem even before the 800 pound gorilla Netflix officially sets foot on our shores.

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