Navigating the smartphone sea

The smartphone industry is booming, and every tech company is after a slice of the market. But only those who are truly creative will stand out in a sea of smartphone technology.

It’s no wonder that every smartphone developer thinks their phone will snatch a portion of the market.

As today’s infographic demonstrates, Android ruptured the market and stole market share from Apple, Windows and Research In Motion, in just four short years.

It’s the poster child of achievement within the smartphone sector and it’s evident at this year’s Mobile World Congress that others are trying to replicate its success.

But in a sea of smartphone technology, the odds of a company acheiving similar results is diminshing quite quickly. 

The best strategy often involves targeting a specific market with products rather than going for mass appeal. To this effect, software company Doro has released a phone operating system specifically for seniors.

Whether it will be successful or not is yet to be seen. But the idea is unique and will more than likley gain some traction within a saturated market that is cursed by similarity.

With Telsyte predicting that Australian’s will buy around 7 million more smartphones this year alone, there is most certainly room to break into the market.

But advertising product differences will be crucial to phone's success. In the ensuring sea of smartphone technology only the unique will truly stand out and prosper.

Today’s infographic is was created by Lookout Mobile Security and was sourced from PR News Wire.