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National Australia Bank to offer 'lite' choice on its financial advice

National Australia Bank will train all its tellers to provide "lite" financial advice as it moves to shrink the size of its branches by about 25 per cent and embrace digital technology.
By · 9 Dec 2013
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9 Dec 2013
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National Australia Bank will train all its tellers to provide "lite" financial advice as it moves to shrink the size of its branches by about 25 per cent and embrace digital technology.

NAB's executive general manager retail Vicki Carter said the nature of the branches was changing as more and more people migrated to online banking.

In the past year, the number of branch transactions slipped 10 per cent, while mobile internet banking soared 111 per cent.

Ms Carter said bankers would deal less and less with transactions, providing more "lite advice" to customers.

"The reality is that a lot of Australians won't pay $4000, $5000 for a financial plan," she said. "But many Australians still need help with simple rollover products, their superannuation products and their simple protection needs. That is unfilled at present, so ... this is actually a gap in the market."

But Ms Carter said NAB would still employ qualified financial planners across 15 per cent of its branches, referring the more complex customer needs to them.

"We don't see our wealth referrals changing for more sophisticated needs and, in fact, they are at record high numbers currently."

The lite advice is part of NAB's strategy to continue to increase market share. In the past three years, its slice of the mortgage market has jumped from 13.3 per cent to 15.3 per cent, helping lift its personal banking division profit from $743 million to $1.23 billion.

"Most of the mortgages that we write out are with our existing customers," Ms Carter said. "We know if we look after our 24 to 30-year-olds' wealth, help them with their first foray into credit, help them as they need that lite advice and simple superannuation and so on, that they will become our future mortgage customers."

NAB and ANZ took the lion's share of the $3.8 billion in mortgages sold in the past month, with their mortgage books growing 6.9 per cent and 7.1 per cent respectively. This compared with the broader mortgage market growing 5.5 per cent.

NAB's group executive for personal banking Gavin Slater was adamant the bank would not "dilute" its risk settings or lending standards as part of its efforts to continue to grow market share. "For us, the competition has been, one, around price, absolutely, and, two, a big component of it has been around service," he said. "We want to grow but we want to do it in the right way."
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Frequently Asked Questions about this Article…

Lite financial advice from National Australia Bank (NAB) is a simplified form of financial guidance provided by trained tellers. It focuses on helping customers with basic financial needs like simple rollover products, superannuation, and protection needs, without the high costs associated with comprehensive financial planning.

NAB is offering lite financial advice to fill a gap in the market for affordable financial guidance. Many Australians need help with basic financial products but are unwilling to pay thousands for a full financial plan. This service aims to provide accessible support for everyday financial needs.

NAB is shrinking the size of its branches by about 25% and training tellers to provide lite financial advice as more customers migrate to online banking. This shift reflects the growing trend of digital banking, with mobile internet banking usage increasing significantly.

Yes, NAB will continue to employ qualified financial planners in 15% of its branches to handle more complex financial needs. Customers requiring sophisticated financial advice will be referred to these planners.

NAB's mortgage market share has increased from 13.3% to 15.3% over the past three years. This growth has contributed to a significant rise in the bank's personal banking division profit, from $743 million to $1.23 billion.

NAB aims to attract younger customers, particularly those aged 24 to 30, by providing lite financial advice and support with their first credit experiences and simple superannuation needs. The bank believes that by assisting them early, they will become future mortgage customers.

NAB is committed to not diluting its risk settings or lending standards while growing its market share. The bank focuses on competitive pricing and excellent service to attract customers while maintaining responsible lending practices.

NAB's mortgage book grew by 6.9% in the past month, outperforming the broader mortgage market, which grew by 5.5%. This growth is part of NAB's strategy to increase its market share while maintaining high service standards.