Myer’s material alterations

Exactly what Myer’s transitioning towards isn’t clear. But despite the retailer’s second-half dip, its ‘bricks and clicks’ model is paying off.

Halfway through this financial year, with sales and earnings up, Bernie Brookes had good reason to be pleased with Myer’s performance in a difficult retail environment. Then, in the second half, sales fell, costs blew out and earnings began tumbling.

The relatively modest decline in Myer’s top line (down 0.2 per cent) could be attributable to the initially phony election campaign that began in January. Fourth-quarter comparable store sales were down 1.6 per cent.

{{content.question}}

{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa
Mastercard

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device


Register as a new member

(using a different email)

Related Articles