Myer's busted strategy

Perennial underperformer Myer at least can claim consistency. It has again disappointed investors with its results.

If the theme of the recent earnings reporting season was one of higher profits on sluggish revenue growth, then Myer (MYR) has successfully bucked the trend.

Despite the weakest consumer sentiment in living memory and exceptionally soft sales in the second half, the retail emporium managed to lift its top line revenue, even if by a measly 0.8%.

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