Myer Holdings Ltd chief executive officer Bernie Brookes has apologised to customers after the department store's website crashed on the busiest shopping day of the year, Fairfax Media reports.
According to the news outlet, Mr Brookes said the company was "really disappointed" about the technical difficulties that stopped its online store from working in the early hours of the morning on Boxing Day.
“We’ve upset quite a few of our online shoppers, and we really apologise for that. We expect to have it [the website] up in the next couple of hours, maybe earlier," " Mr Brookes told Fairfax yesterday.
However at 0945 AEDT on Friday December 27 the group's website was still not functioning.
Mr Brookes downplayed the website failure, saying that online sales accounted for less than one per cent of Myer's total sales, according to Fairfax.
“There will be no impact at all on our profitability or our overall sales,” he said, according to the outlet.
Heavy customer traffic triggered another crash of the Myer website back in June, shortly after its annual stocktake sale was launched.