Myer has building blocks in place
After dragging Myer through its restructure in the hands of its private equity owners, only to float the retailer amid the gloom of the global financial crisis, Mr Brookes said on Wednesday nothing would make him happier than handing over the keys to the CEO's office to a new leader in time for a sales renaissance for the department store.
Unveiling Myer's first-quarter results, in which sales increased 0.44 per cent for the 13 weeks to October 26 to $691 million, he said the chairman would have an update for shareholders at the annual meeting next week on the CEO succession.
"If you look forward, our time in the sun will certainly occur in 2015," he said. "Two thousand and fifteen reflects what I would call the 'home to roost' for all the work the guys have put into the five-point plan."
Some of those benefits the new CEO will enjoy are starting to come through, with Myer's first-quarter growth, although small, a welcome bounce from the surprising 0.8 per cent decline in sales for the final quarter of 2012-13. The first quarter also recorded positive like-for-like sales growth of 0.41 per cent.
Mr Brookes said Myer had its floor space, stock, online platform and advertising campaign dialled to the right settings to make the most of Christmas, but he remained cautious about trading for December because the environment remained "patchy".
"We are very comfortable where we are positioned, we are in a good stock situation, our online service is thriving, our customer service scores are getting better, new merchandise is hitting the road and we have had good early sales in both Christmas trim - decorations and Christmas trees," Mr Brookes said.
But he said there were several factors influencing customer behaviour, with the general trading environment still quite volatile.
"We are getting some really good days and we are getting some not so good days, and I think that does reflect the weather. I think it also reflects what else is happening in the marketplace."
It comes as optimism about the housing market has lifted consumer confidence to its second-highest in almost three years, but a weak jobs market remains a concern.
The Westpac-Melbourne Institute consumer sentiment index, published on Wednesday, found confidence rose by 1.9 per cent this month after a dip in October.
Elizabeth Knight— Page 30
Frequently Asked Questions about this Article…
Myer's recent sales trends show a positive growth, with a 0.44% increase in sales for the first quarter, amounting to $691 million. This is a welcome bounce from the previous decline in sales.
Myer is well-prepared for the holiday season with its floor space, stock, online platform, and advertising campaign all set to capitalize on Christmas sales. They have reported good early sales in Christmas decorations and trees.
Myer's online services are thriving, contributing positively to their overall sales performance. The company has positioned itself well in the digital space to enhance customer experience.
Consumer confidence, buoyed by optimism in the housing market, is at its second-highest in almost three years, which positively impacts Myer's performance. However, a weak jobs market remains a concern.
Myer is facing a volatile trading environment with fluctuating customer behavior influenced by factors like weather and market conditions. Despite this, they are experiencing some really good sales days.
Key factors contributing to Myer's sales growth include a well-executed five-point plan, improved customer service scores, and a thriving online platform. These elements are helping to drive positive sales momentum.
Myer's leadership transition is on track, with current CEO Bernie Brookes planning to step down next August. The chairman will provide an update on the CEO succession at the upcoming annual meeting.
Myer is in a good stock situation with new merchandise hitting the shelves. They have strategically managed their inventory to ensure they are well-positioned for the holiday season and beyond.