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Myer has building blocks in place

Myer chief Bernie Brookes says his plans to step down from the nation's biggest department store next August remain on track despite the retailer set to enjoy its "time in the sun" just as a new CEO takes over.
By · 14 Nov 2013
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14 Nov 2013
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Myer chief Bernie Brookes says his plans to step down from the nation's biggest department store next August remain on track despite the retailer set to enjoy its "time in the sun" just as a new CEO takes over.

After dragging Myer through its restructure in the hands of its private equity owners, only to float the retailer amid the gloom of the global financial crisis, Mr Brookes said on Wednesday nothing would make him happier than handing over the keys to the CEO's office to a new leader in time for a sales renaissance for the department store.

Unveiling Myer's first-quarter results, in which sales increased 0.44 per cent for the 13 weeks to October 26 to $691 million, he said the chairman would have an update for shareholders at the annual meeting next week on the CEO succession.

"If you look forward, our time in the sun will certainly occur in 2015," he said. "Two thousand and fifteen reflects what I would call the 'home to roost' for all the work the guys have put into the five-point plan."

Some of those benefits the new CEO will enjoy are starting to come through, with Myer's first-quarter growth, although small, a welcome bounce from the surprising 0.8 per cent decline in sales for the final quarter of 2012-13. The first quarter also recorded positive like-for-like sales growth of 0.41 per cent.

Mr Brookes said Myer had its floor space, stock, online platform and advertising campaign dialled to the right settings to make the most of Christmas, but he remained cautious about trading for December because the environment remained "patchy".

"We are very comfortable where we are positioned, we are in a good stock situation, our online service is thriving, our customer service scores are getting better, new merchandise is hitting the road and we have had good early sales in both Christmas trim - decorations and Christmas trees," Mr Brookes said.

But he said there were several factors influencing customer behaviour, with the general trading environment still quite volatile.

"We are getting some really good days and we are getting some not so good days, and I think that does reflect the weather. I think it also reflects what else is happening in the marketplace."

It comes as optimism about the housing market has lifted consumer confidence to its second-highest in almost three years, but a weak jobs market remains a concern.

The Westpac-Melbourne Institute consumer sentiment index, published on Wednesday, found confidence rose by 1.9 per cent this month after a dip in October.

Elizabeth Knight— Page 32
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Frequently Asked Questions about this Article…

Myer has reported a 0.44% increase in sales for the first quarter, amounting to $691 million. This growth is a positive shift from the previous year's decline in sales.

Myer is well-prepared for the holiday season with optimized floor space, stock, and a thriving online platform. They have also launched new merchandise and are seeing good early sales in Christmas decorations and trees.

Consumer confidence has risen by 1.9% this month, reaching its second-highest level in almost three years, driven by optimism in the housing market despite concerns over a weak jobs market.

Myer faces a volatile trading environment with fluctuating customer behavior influenced by factors like weather and market conditions, leading to inconsistent sales days.

While the article does not detail the five-point plan, it mentions that the benefits of this plan are starting to materialize, contributing to Myer's recent sales growth.

Bernie Brookes plans to step down as CEO next August, aiming to hand over leadership during a sales renaissance for Myer, marking the culmination of his efforts to restructure the company.

Myer's online platform is thriving, contributing positively to their overall sales strategy and customer service scores.

Customer behavior at Myer is influenced by external factors such as weather and broader market conditions, leading to variability in daily sales performance.