Motorola and Nokia - a tale of two takeovers

While the iPhone 5 might be hogging the limelight, things are getting interesting for its competition. Both Microsoft and Google have a lot riding on Nokia and Motorola, but which one is the better bet?

The smartphone heavyweights spent the last few weeks scrambling for attention before Apple's annual iPhone circus finally rolled into town. This time last week Nokia was showing off its new "Lumia" Windows Phone 8 handsets in a trendy warehouse on New York's 22nd Street -- phones born of Nokia's strategic partnership with Microsoft. Meanwhile over on Broadway, Motorola was spruiking its latest RAZR handsets running Android 4.0 -- the first from Motorola Mobility since it was acquired by Google. It was well worth the walk up 7th Avenue from Nokia to Motorola's launch, as the tone of the two events was very telling of the relationships between the two phone vendors and their new masters.

Nokia's Lumia 920 launch made it clear that Microsoft is the sugar daddy calling the shots in this relationship, a relationship forged last year in an effort to bolster Windows Phone 7 while saving Nokia from the cumbersome Symbian. Microsoft may not "own" Nokia but, having joined Microsoft while promising to forsake all others, the once proud phone giant appears to be at Microsoft's mercy and its fate is clearly tied to Windows Phone 8. Should Nokia stumble, it could well fall into Microsoft's arms.

Microsoft footed half the bill to fly in journalists from around the world but, in a last minute change of heart, refused to speak to the media and banned Nokia from speaking about the wider Windows Phone 8 picture. At its own launch Nokia was restricted to talking about its new hardware and the features which Nokia developed for Windows Phone 8 such as mapping. Straying beyond those subjects was met with a polite but firm "we're not talking about that today".

Yet across town Motorola seemed much more comfortable in the certainty of its new relationship with Google. It's only three months since Google officially closed the deal on its purchase of Motorola Mobility, but you can already see the search giant's efforts to sharpen Motorola's focus -- which includes shedding 20 percent of staff -- without playing favourites in the Android ecosystem.

Motorola Mobility's senior vice president of product management, Rick Osterloh, spoke openly of the Google deal during our chat after the official launch of three new Motorola Razr handsets. Osterloh lead Motorola's early Android strategy before he was poached by Skype in 2010. Not long after that Microsoft snapped up Skype, but Osterloh returned to Motorola this year under Google.

Under Google, Motorola intends to sharpen its focus and will release fewer products. Hybrid "webtop" products such as the Atrix smartphone/netbook will be ditched. Motorola will also aim to deliver Android updates to handsets faster, even though the new RAZR handsets will ship with Android 4.0 "Ice Cream Sandwich" rather than 4.1 "Jelly Bean".

"It's really just timing issues, but we're going to make Jelly Bean available as soon as we possibly can," Osterloh says.

"I think users expect upgrades faster and we want to get them out to them. It's definitely a pain point that we're trying to solve. Part of the thinking going forward is how do we design these phones for long-term ownership and for upgradability. Frankly before at Motorola that wasn't at the top of mind, but it's a change going forward."



{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access


Updating information

Please wait ...


{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership


The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles