Mobile plan is the limit

The article reports that entrepreneur Ruslan Kogan launched a prepaid mobile service in December that attracted about 100,000 customers. The service has faced criticism after some customers were disconnected for sending too many texts or making too many calls on plans described as “unlimited.”

According to the article, customers were disconnected for what the provider described as overuse — specifically sending too many text messages or making too many calls on plans that had been advertised as “unlimited.”

The service was launched in December and the article says it attracted about 100,000 customers soon after launch.

The article highlights criticism and customer disconnections, which can signal reputational risk and potential customer churn. Everyday investors should be mindful that negative publicity around service terms and disconnects can affect subscriber growth and customer retention.

No. The article describes criticism and customer disconnections but does not report any specific regulatory or legal actions. Investors should watch for any future announcements or developments in that area.

Investors should monitor official company statements, updates on how the provider is handling customers who were disconnected, subscriber numbers and churn, and any clarification of plan terms or policy changes mentioned in future news or company releases.

As shown in the article, plans described as “unlimited” can still include practical limits or fair‑use policies. If customers believe they were misled and get disconnected for overuse, that can lead to complaints, criticism and damage to trust in the brand.

Check the company’s public statements and any updates about policy changes, review subscriber and churn figures in upcoming reports, read the mobile service’s terms and fair‑use rules carefully, and follow credible news coverage and customer feedback to gauge reputational impact.