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Mirvac and Stockland signal shifts to meet fresh demand

Stockland and Mirvac are in the final month of preparing their respective strategic reviews, and the new chief executives are quietly sounding out property agents and analysts for direction.
By · 10 Apr 2013
By ·
10 Apr 2013
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Stockland and Mirvac are in the final month of preparing their respective strategic reviews, and the new chief executives are quietly sounding out property agents and analysts for direction.

It is widely assumed Mirvac chief executive Susan Lloyd-Hurwitz will focus on creating a range of "club funds" aimed at the wholesale office market. Assets for the funds are expected to be "seeded" from existing office properties and acquisitions.

Joint ventures to redevelop older assets such as Mirvac is undertaking at 190-200 George Street, Sydney, will also feature.

Stockland's new chief executive, Mark Steinert, has also been talking about the number of ideas he has on the drawing board.

It is expected he will drop the current three "R" focus of residential, retail and retirement, to a two-pronged medium density residential and retail focus.

Using the term, "centres of excellence" which has been discussed by previous management, Stockland could look at redeveloping its existing land banks to mixed use, medium density projects.

Conversion of older industrial sites to residential is also an option.

Mr Steinert said that the group was continuing to undertake the detailed strategic review of the business to ensure it is well positioned to capitalise on future growth opportunities.

"Our strategic review is progressing well and we're confident that we can identify a pathway to stronger returns," he said. Stockland's review is due out on May 13 and Mirvac's review on May 9.
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Frequently Asked Questions about this Article…

Both Mirvac and Stockland are in the final month of detailed strategic reviews led by their new CEOs. The reviews are meant to set direction for each group, with the CEOs quietly sounding out property agents and analysts to help shape future plans.

According to the article, Mirvac's strategic review is due on May 9 and Stockland's strategic review is due on May 13.

Mirvac, under CEO Susan Lloyd-Hurwitz, is widely expected to focus on creating a range of wholesale "club funds" for the office market. These funds would be seeded from existing office properties and new acquisitions, and the plan is likely to include joint ventures to redevelop older assets such as the 190–200 George Street site in Sydney.

The article describes "club funds" as wholesale office market vehicles that Mirvac would seed from existing office properties and acquisitions. For investors, club funds generally mean the company pools selected assets into investment vehicles for wholesale or institutional clients, potentially monetising assets and attracting dedicated capital for office holdings and redevelopments.

Stockland is expected to move from a three-pronged "R" focus of residential, retail and retirement to a two-pronged focus on medium density residential and retail. The company may redevelop its existing land banks into mixed-use, medium density "centres of excellence" and consider converting older industrial sites into residential projects.

The article says "centres of excellence" is a term previously discussed by Stockland’s management. In this context it refers to redeveloping existing land holdings into mixed-use, medium density projects that concentrate residential and retail offerings in strategic locations.

Both new CEOs have been quietly sounding out property agents and analysts for direction as they complete their strategic reviews, indicating they are seeking market and expert feedback before finalising plans.

Investors should look for specifics on Mirvac’s proposed club funds, details of planned joint ventures and redevelopments (for example 190–200 George Street), and Stockland’s shift to medium density residential and mixed‑use retail projects. Also watch for management commentary on how these changes are expected to drive a pathway to stronger returns, as referenced by Stockland’s CEO.