Mining supremo brings wealth of resources to cricket
A leading business member of Cricket Australia knows the game well, writes Peter Ker.
Long before he was Rio Tinto's main man in Australia, David Peever was top of the list at another proud institution.
As the first name in the batting order at Easts Cricket Club in Brisbane, Peever had the job of facing the shiny new ball and the fastest bowlers grade cricket had to offer.
"Back in those days during a club season, you would often play against cricketers who were coming back from Test duty, and so several times a season you would have to face Test-quality fast bowlers like Carl Rackemann, Craig McDermott and Geoff Dymock. But they wouldn't remember that because I wasn't at the crease long enough," he joked.
"I was an opening batsman, and frankly it was a place I never felt comfortable batting, but for some strange reason that is where I had most success as a player.
"I didn't really enjoy going out and facing fast bowlers nor the prospect of that, but once you get out there and into the swing of things it's OK."
Peever the batsman may have never worn the baggy green, but as a businessman he is firmly entrenched in Australian cricket's corridors of power.
In September, he was one of three prominent business people appointed to the board of Cricket Australia as the organisation sought to broaden its business acumen.
The 26-year veteran of Rio Tinto joins telecoms executive Jacquie Hey and former Adidas managing director Kevin Roberts in revitalising a board that has for decades contained only representatives of state cricket associations.
It will now feature six state representatives as well as Peever, Hey and Roberts, continuing the tradition of corporate heavyweights filling senior roles in sports organisations.
"The changing structure of the board is clearly saying the zone we are in is the business of cricket, so I suppose with my business skills I can bring something to that," he said. "I don't think of the Cricket Australia board as independents and state delegates - what we are conscious of is delivering on a united strategy for cricket in Australia."
While that might sound easy, rarely has the world of cricket been less united. The game has reached a critical period as the big money attached to 20/20 cricket continues to inflict all manner of change.
Traditionally played between states, counties and nations, the top level of the game now has professional franchises calling on players from all parts of the globe.
The calendar is crammed with contests across three different forms of the game, meaning players have never had so little respite for their bodies and minds.
"It's a very interesting juncture cricket has reached with the three forms of the game," Peever says.
"I think being able to bridge between those various forms is the big opportunity to grow the whole game. We need to be looking at it that way rather than see it as a contest between the three forms."
Cricket's axis of power is tilting, with the traditional administrative powers in England and Australia now struggling to match the influence that comes with the television dollars on the subcontinent.
On that point, Peever says cricket is an interesting subset of the recent debate around the federal government's white paper on Australia in the Asian century.
The white paper urged the nation to engage more with its northern neighbours, and while that might come naturally to a company such as Rio Tinto that sells iron ore and coal, it has not come naturally to all parts of Australian society.
Peever suggests the strong affection for cricket in nations such as Sri Lanka, Pakistan, India, Bangladesh and even Afghanistan means the sport is well positioned to deepen Australia's relationship with Asia.
"The fact that a significant proportion of new Australians are from the subcontinent is definitely an opportunity to build the game here," he said.
"Diversity in cricket is very important."
Rio Tinto is the nation's largest private sector employer of indigenous Australians, and works with the AFL to increase participation in the code. Peever says similar programs could work for cricket.
"I know the Cricket Australia board shares the view that is a very important place cricket can have an impact, and that's something we will be placing increased focus on."
He says gender diversity will also remain an important focus, and has been helped by the recent World Cup victory of the Australian women's cricket team. "Overall it is a challenging and intriguing time for cricket but also one with opportunity, and that's why the strategy needs to come together - and indeed it is coming together," he said.
Peever will be at the MCG on Wednesday to watch Sri Lanka take part in the Boxing Day Test, considered the showpiece day of Australian cricket.
For him, the day will be an opportunity to continue the "listening" tour that has already taken him to Test matches in Adelaide and Hobart this summer.
"I'm very much in listening mode at the moment, so I've taken the opportunity to get around to some of the games, and the purpose - in between watching the cricket - is to get to understand what people within the different states are thinking and feeling and what's on their mind," he said. "So we can put all of that together as we think about the direction."
Peever sees this as an important role. "Listening can make a real difference in both business and sport."
InvestSMART FORUM: Come and meet the team
We're loading up the van and going on tour from April to June, with events on the NSW central & north coast, the QLD mid-north coast and in Perth, Adelaide, Melbourne, Sydney and Canberra. Come and meet the team and take home simple strategies that you can use to build an investment portfolio to weather any storm. Book your spot here.
Want access to our latest research and new buy ideas?
Start a free 15 day trial and gain access to our research, recommendations and market-beating model portfolios.Sign up for free