Microsoft's BI simplification

Microsoft has plenty of BI technology in the bag but the patchwork of overlapping tools and applications risks confusing customers. The company needs to consolidate its portfolio and start formulating a mobile BI strategy.

Microsoft is working to simplify its BI platform from both a technology and a go-to-market perspective. This is a welcome step. Microsoft’s problem is not lack of BI technology, but a patchwork of seemingly overlapping tools and applications that risk confusing customers. In addition, it hasn’t helped that Microsoft has lacked the ability to clearly communicate its BI strategy.


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