Metcash plays the long game with its retail transformation

Metcash's revamped sales and consumer-driven strategy marks a sharp departure from its cost-cutting focus, but it may be some time before it blunts the competitive edge of Woolworths and Coles.

Nearly five years ago, the Australian Competition and Consumer Commission’s inquiry into the grocery sector pointed the finger at Metcash’s dominance of independent grocery wholesaling for the inability of independent supermarkets to compete on price with Woolworths and Coles. That tension between its self-interest and that of the independent supermarkets it services probably explains why Metcash’s relatively new chief executive plans a massive transformation over the next five years.



{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access


Updating information

Please wait ...


{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership


The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles