Marketing with the mining playbook

The clean energy sector has plenty to do to get the general public on side with clean energy policies. It's time to take a leaf out of the mining sector's textbook.

Last week I wrote (Marketing clean energy to Kath and Kim, April 12) about how the clean energy sector desperately needed to convince those in the mortgage belt that policy to support clean energy represents an affordable and prudent investment, not a major cost of living impost. What’s important to the mortgage belt is priority number one for politicians – witness politicians endless and mindless bank bashing as evidence.


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