Marketing with the mining playbook

The clean energy sector has plenty to do to get the general public on side with clean energy policies. It's time to take a leaf out of the mining sector's textbook.

Last week I wrote (Marketing clean energy to Kath and Kim, April 12) about how the clean energy sector desperately needed to convince those in the mortgage belt that policy to support clean energy represents an affordable and prudent investment, not a major cost of living impost. What’s important to the mortgage belt is priority number one for politicians – witness politicians endless and mindless bank bashing as evidence.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles