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Mansion fetches a pretty penny

THE sale of Portsea cliff-top spread Ilyuka - expected to set a Victorian residential property record of more than $25 million - is almost finalised.
By · 15 Dec 2010
By ·
15 Dec 2010
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THE sale of Portsea cliff-top spread Ilyuka expected to set a Victorian residential property record of more than $25 million is almost finalised.

Expressions of interest in Ilyuka, owned by millionaire and former Computershare director Michele O'Halloran, closed on Saturday.

Real estate sources suggest the 1930s Spanish mission-style home, squeezed on to an outcrop on Mornington Peninsula where Port Phillip meets Bass Strait, would fetch $26 million from an Australian buyer.

Kay & Burton's Gerald Delany, the managing director of the agency handling the sale, said he would not reveal the buyer or the price.

"I anticipate there will be some announcement of a sale over the next day or so but at the moment I'm not at liberty to say," Mr Delany said. "It's been up for sale. It's been promoted in the $20 million-plus bracket. It's going to achieve that.

"It is a part and parcel of the negotiation that they [the purchaser] not be disclosed," he said.

Ilyuka, a sprawling house built for American oil tycoon Harry Cornforth in 1929-30, was marketed globally with a campaign that included a five-minute movie set in the mansion. The movie reportedly cost more than $200,000 to make and focused on a day in the life of a fictional family, the Crawfords, played by television presenter Brodie Harper and her husband.

Portsea cliff-top properties are generally among the most expensive in Victoria and are tightly held by their wealthy owners. Ilyuka's neighbours include trucking magnate Lindsay Fox and investment banker John McIntosh.

Ms O'Halloran bought the mansion in 1999 for $7.5 million. If it fetches $26 million it will top the record set by the sale of The Sisters in nearby Sorrento two years ago for $19 million.

The previous highest price for a residential property in Victoria was set by art dealer Rod Menzies when he paid $18 million in 2007 for the Stonington mansion in Glenferrie Road, Malvern.

Matthew Baxter, director of property valuers Market Line Opteon, said: "There's a strong demand from the highest level of wealth in Australia for Portsea and there's limited supply of property."

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Frequently Asked Questions about this Article…

Ilyuka is a sprawling 1930s Spanish mission–style cliff-top mansion in Portsea on Victoria's Mornington Peninsula, positioned where Port Phillip meets Bass Strait. It was built in 1929–30 for American oil tycoon Harry Cornforth.

Real estate sources in the article suggest Ilyuka would fetch about $26 million from an Australian buyer. That price would top recent high-end sales and is expected to set a new Victorian residential property record (the story notes it would be a sale of more than $25 million).

The mansion was owned by millionaire and former Computershare director Michele O'Halloran, who bought Ilyuka in 1999 for $7.5 million.

Kay & Burton is handling the sale, with managing director Gerald Delany involved. He said he could not reveal the buyer or the final price because confidentiality was part of the negotiation, though he expected an announcement within days.

Ilyuka was marketed globally with an elaborate campaign that included a five-minute movie filmed in the mansion. The movie reportedly cost more than $200,000 and portrayed a day in the life of a fictional family.

The article quotes Matthew Baxter of property valuers Market Line Opteon saying there's very strong demand from Australia's wealthiest buyers combined with a limited supply of Portsea cliff-top properties. Neighbourhoods are tightly held by wealthy owners, which helps push prices up.

The article compares Ilyuka to The Sisters in nearby Sorrento, which sold for $19 million two years earlier, and to the Stonington mansion in Malvern, which sold for $18 million in 2007—previous high points for Victorian residential sales mentioned in the piece.

Based on the article, key takeaways are that scarcity and location drive ultra-high-end residential prices, targeted global marketing (even costly films) can support premium pricing, and confidential negotiations are common in trophy home sales—all factors that influence prices in the luxury property segment.