Making sense of's $2.5bn gamble

The cloud services giant is spending a lot of money to buy ExactTarget, but it is money well spent. now has all the components it needs to round its marketing offering.

You’ll see a lot of things today in the news…in your social feed…as you move around town…as you attempt to understand your children…that will fundamentally not make sense to you. The headline today announcing’s acquisition of ExactTarget should not fall into that category.


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