WITH the great fad towards body ink these days and the sudden emergence of the tattoo parlour on every other street corner, it is a wonder more Australians haven't opted for the traditional knuckle slogans LOVE and HATE, a la Robert Mitchum from 1955's The Night of the Hunter.
For it is an attitude that has been imprinted on the national psyche, particularly when it comes to dealing with our financial institutions.
As more than 170,000 bank customers line up to deliver a right old thumping to our major banks via the nation's biggest class action over fee gouging, investors are embracing them, deeply attracted by their relative safety and the tantalising allure of hefty dividends.
Consumers fume over their belligerence in refusing to pass on interest rate cuts, and then quietly squirrel bank stocks into their superannuation accounts. What's that old saying? If you can't beat them, buy them.
Even the atrocities committed during the Storm Financial collapse and the prospect of it all being aired again in court, replete with lurid tales of gouging that denuded small investors and retirees of more than $3 billion cannot dent their reputation or tarnish their attraction.
Who could ever have imagined that such fundamentally dull institutions could incite such passion?
The Commonwealth Bank of Australia yesterday delivered yet another record profit. At $7.1 billion, it was the biggest ever recorded by an Australian bank and, if not for our two resource giants, would have been the largest haul by an Australian corporation.
It was a stellar performance that seemed to fly in the face of the organisation's constant moaning during the past four years of higher funding costs and squeezed margins. Even more startling, it was a result delivered during a period of high anxiety for households and business alike.
Yet another consumer confidence survey by Westpac and the Melbourne Institute yesterday painted a portrait of a nation deeply uncertain about the future, on a par with the crisis levels of 2008 when the entire financial system appeared to be unravelling.
While that was reflected in yesterday's result the contribution from traditional banking certainly was restrained as credit growth slowed to a crawl it also raised questions about the bank's ability to continue the record run into the future.
If the CBA can deliver earnings of such proportions at a time when brittle consumers, home owners and businesses are so desperately keen to reduce or even eliminate debt, imagine what could happen if confidence levels ever returned to more normal levels or even boom-time standards.
This is a well-oiled machine barely idling along in neutral and still breaking speed records.
The story is similar at its competitors. In a rerun of the "difficult and uncertain" environment of recent years, each of the big four is on track to deliver record earnings, a whopping $24 billion between them. Even the National Australia Bank, hampered by its UK businesses, indicated this week that it too would post a personal best.
In days gone by, one or two of the big banks would have been hitting their stride with one perhaps marking time and another in crisis.
That all are firing is testament to a combination of good management at each bank along with the market power they managed to consolidate during the first round of the financial crisis when smaller banks were mopped up and non-bank lenders evaporated.
That power shift, which has delivered an incredible 86 per cent of the home mortgage market to the four, has enabled and emboldened them to swing the favour pendulum towards investors in the never-ending tussle between owners and customers.
Recently installed CBA boss Ian Narev made no bones about this yesterday. He was proud of the returns he had delivered, he said. And to add a little more icing to the cake, he bumped up the second-half dividend to $1.97 (89 per cent of earnings), taking the full-year payout to $3.34 a share.
Even after the hefty share price advances made by our banks in recent months they have well and truly outperformed the local stockmarket the banks are still yielding incredible returns.
On yesterday's prices, CBA is delivering a yield of about 6 per cent while NAB is yielding even more.
Obviously, dividends depend on results. And while each of our banking leaders no doubt will look drawn and haggard, worried about the situation in Europe, the potential for another freeze on wholesale funding markets and the slowdown in China, the medium to longer-term outlook is far from bleak, at least in Australia.
Economic growth remains healthy, inflation and unemployment both are low and there is the potential for further interest rate cuts, which will feed into higher earnings, particularly if our banks choose to keep a portion.
Should the global situation really deteriorate, the federal government already has quietly assured each of our banks that they will be protected to the same degree as in 2008.
It would be reasonable to assume that foreign investors seeking safe havens also have targeted Australian banks, despite their recent downgrades. After their share price advances in the past few months, our banking sector now carries a higher price tag than the entire European banking industry. Then again, European banks may soon be valued lower than Liberia's if trends continue.
Australians may hate to admit it, but they still feel the love, even if it is being bought.