Limit to 'unlimited' phone plans

Ruslan Kogan's mobile phone business is facing criticism after it disconnected customers who sent too many texts or made too many calls on plans that were described as "unlimited."

Yes. The article reports that customers were disconnected for sending too many texts or making too many calls, despite being on plans described as "unlimited," which has prompted public criticism.

The prepaid mobile phone service launched in December and attracted about 100,000 prepaid customers, according to the article.

For everyday investors, the criticism highlights potential reputational and customer‑trust issues. It’s a situation worth monitoring because public complaints about marketing terms like "unlimited" can influence customer retention and brand perception.

Investors should pay attention to customer trends and any company updates. The article notes the service had about 100,000 prepaid customers at launch, so changes in subscription or complaint levels could be relevant to watch.

This case shows disputes can arise when customers expect truly unlimited service but the provider enforces limits—such as disconnecting users for high texting or calling—which leads to criticism over the accuracy of "unlimited" claims.

Investors should look for official company statements or clarifications about the service terms, any policy on usage limits, updates on affected customer numbers, and how the company plans to address the criticism.

Stay informed by following company announcements, reputable news coverage on the Kogan mobile issue, and any regulatory or consumer‑protection updates that might arise relating to "unlimited" plan advertising or customer disconnections.