Learning to disrupt like a start-up

Operating like a start-up means saying “I create” instead of “I do” and enterprises need to focus on problem-solving if they want to compete.

With at least 1500 self-declared start-ups currently operating in Australia – and a spate of recent global success stories like Atlassian, Freelancer, and OzForex – larger enterprises are taking notice of their up-and-coming counterparts like never before. Many big businesses are proclaiming their intent to “disrupt like a start-up”; some are taking it further with seed funds, incubators, and employee stints in co-working hubs. But what does disrupting like a start-up really mean? And can traditional organisations really do it?


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