Kony 2012's social media lessons

Here's how businesses can improve their social media strategies from the runaway success of the Kony 2012 campaign.

 If you had any doubts about just how powerful social media can be then you better take a look at the Kony 2012 campaign, which has not only made a relatively obscure Ugandan guerrilla leader, John Kony, public enemy number one but also managed to steal limelight from Apple’s iPad launch   

The campaign was kick started after a 29-minute video made by a non-profit group, Invisible Children, went viral.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles