Kony 2012's social media lessons

Here's how businesses can improve their social media strategies from the runaway success of the Kony 2012 campaign.

 If you had any doubts about just how powerful social media can be then you better take a look at the Kony 2012 campaign, which has not only made a relatively obscure Ugandan guerrilla leader, John Kony, public enemy number one but also managed to steal limelight from Apple’s iPad launch   

The campaign was kick started after a 29-minute video made by a non-profit group, Invisible Children, went viral.


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