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Kodak emerges anew

Iconic US camera maker Kodak has emerged from bankruptcy protection a vastly different entity from the company of old. Gone are the cameras and film that made it famous, and in their place is a commercial imaging company producing new technologies such as touch screens for smartphones and smart packaging embedded with sensors.
By · 5 Sep 2013
By ·
5 Sep 2013
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Iconic US camera maker Kodak has emerged from bankruptcy protection a vastly different entity from the company of old. Gone are the cameras and film that made it famous, and in their place is a commercial imaging company producing new technologies such as touch screens for smartphones and smart packaging embedded with sensors.
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Frequently Asked Questions about this Article…

Yes. Kodak emerged from bankruptcy protection and returned as a very different company from the one that made cameras and film.

No. The cameras and film that made Kodak famous are gone; the company no longer focuses on those legacy consumer products.

Kodak has repositioned itself as a commercial imaging company producing new technologies, including touch screens for smartphones and smart packaging embedded with sensors.

Smart packaging embedded with sensors refers to packaging that contains sensors to gather or communicate information. For Kodak, it represents part of the company’s shift into commercial imaging technologies beyond traditional cameras and film.

Yes — one of Kodak’s new product areas is touch screens for smartphones, indicating the company has moved into components used in mobile devices.

Everyday investors should recognize Kodak is now a very different business focused on commercial imaging technologies rather than consumer cameras and film, and consider researching the company’s new product lines and markets before making investment decisions.

Effectively, yes. Kodak has shifted from being a traditional camera and film maker to a commercial imaging company developing technologies like smartphone touch screens and sensor-enabled smart packaging.

Look for Kodak’s recent corporate descriptions of its business and product announcements to understand its current commercial imaging offerings such as touch screens for smartphones and smart packaging with sensors.