Kickstarting consumers' analogue hearts

Even for digital retailers, one of the best ways to forge strong connections with customers is to embrace bricks and mortar.

As digital disruption ramps up across industries, is the hype of pure play digital shopping over? 

In recent months, Australians have witnessed cracks in pure play digital disruptor The Iconic’s business model. Despite revenues of $30.6 million between August 2011 and December 2012, it made a loss of over $44.7 million according to Fairfax.


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