Kicking goals from Brazil to the IT department

The increasingly mobile consumption of the World Cup provides a useful example of the broader application economy that's transforming how we do business.

The world’s biggest and most anticipated football tournament is well under way in Brazil, and this year’s kick-off has arguably been unlike anything the world has ever seen.

Four billion football fans are expected to tune in to the various matches broadcast ‘live’ around the world, with a third of them expected to do so through mobile apps on smart, connected devices such as smartphones and tablets.


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