Keeping customers in the loop

Self service customer support may be on the rise but if corporates neglect to communicate problems to customers it may leave them fuming.

It’s everywhere. You can’t help but notice the vast majority of folks who whip out their smartphone to check their email, send text messages, look for restaurants on the internet, or, heaven forbid, actually talk. This led me to think how smartphones have changed everything: The way we do business, the way we find the nearest petrol station, the way we manage our schedules, and much more. Which leads to the question whether this familiarity with smart devices and apps can actually be used to save money for service providers.

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