Australians love the internet. We lead the world in our illegal downloading of Game of Thrones. And our near 13 million active Facebook users rival only the US in terms of the amount of time we spend on the social network each day.
But it seems small to medium-sized businesses around the country don’t quite share the nation’s affinity for all things digital. In fact, recent ABS data seems to indicate the opposite. Despite years of being told to tool up and go digital, they’re still scared of the internet.