Is pay TV ready for the NBN?

With subscription television penetration steady at about 30 per cent, a new wave of free-to-air digital TV is about to attract viewers, and broadcasters must also confront the rise of IPTV and user-generated content.

With subscription TV household penetration still around 30 per cent, more content available online through IPTV, the extra FTA channels available for viewing under digital TV, the NBN rollout and faster broadband and the availability of digital radio, the broadcasting industry will need to change over the coming years if it is to attract and retain the audiences that have increased over the last 50 years.


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