Inman looks to womenswear to revive Billabong

Embattled group's CEO flies to US to launch new strategy to boost ladies sales.

Billabong International Ltd is poised to launch a new strategy aimed at boosting sales in its embattled womens division, as prolonged negotiations over the group's future continue, The Australian Financial Review reports.

According to the newspaper, chief executive Laura Inman has flown to the United States to spearhead a move to revive its womenswear label, which has experienced a 40% drop in sales in the past four years.


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