IN BRIEF

RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the research showed the close connection between radio and online for advertisers.

IAB Interactive Advertising Bureau chief executive Paul Fisher has extended his contract and will remain in the role until at least June 2014. Mr Fisher, previously national sales director at News Digital Media, was appointed the inaugural chief executive of the IAB in 2008. He has overseen many projects, including the establishment of four industry councils that standardised online audience measurement.

BULLA Bulla Dairy Foods has appointed Helen Reece as general manager, marketing & innovation. Before joining Bulla, Ms Reece worked for National Foods for nine years. Bulla chief executive Reg Weine said: "We are very pleased to have appointed such a high-calibre executive to this critical role. Helen brings to Bulla a demonstrable track record of building teams and brands as well as deep understanding of our categories, channels and customers."

GROUP BUYING An offer for cheap Pizza Hut pizza by group buying site LivingSocial has become Australia's most successful group buying deal. The offer saw 163,093 $2 Pizza Mia's sold over seven days on LivingSocial Australia's website. The result is also the largest fast-food group buying deal in Australia. Adam Rigby, executive general manager of LivingSocial Australia and New Zealand, said: "LivingSocial's Pizza Hut deal was so compelling that Australians opened their wallets."