How will the new privacy laws affect smartphone tracking?

The extent to which the Privacy Act's new definition of 'personal information' covers this growing practice is unclear - and a missed opportunity.

Graph for How will the new privacy laws affect smartphone tracking?

Last year a UK company became embroiled in a privacy scandal after tracking phones of passers-by to target ads on waste bins.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles