How Twitter obliterated the mining industry's latest lobbying campaign

The Minerals Council took to Twitter to give the 'silent majority' a voice. Instead it turned itself into the target of a very vocal majority.

I'm with #australiansforcoal because wind farms are such a blight on the landscape (see horizon).

Australia’s chief mining lobby, the Minerals Council of Australia, wanted to fight fire with fire. Instead it ended up throwing kerosene on a burning powder keg.


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