How Twitter obliterated the mining industry's latest lobbying campaign

The Minerals Council took to Twitter to give the 'silent majority' a voice. Instead it turned itself into the target of a very vocal majority.

I'm with #australiansforcoal because wind farms are such a blight on the landscape (see horizon). pic.twitter.com/s07fP9oWt5

Australia’s chief mining lobby, the Minerals Council of Australia, wanted to fight fire with fire. Instead it ended up throwing kerosene on a burning powder keg.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles