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While Apple was busy ensuring that every aspect of its iPhone 6 launch operated as a well-oiled PR machine, Twitter was busy tearing it down.
Snark was the name of the game on the social network this morning, and Apple’s hugely anticipated launch became a golden opportunity for some to exercise their talent for Twitter takedowns.
Some were fair, others were a bit questionable.
If you’re after something a bit more serious, here’s a quick list of our initial iPhone coverage. More analysis will follow in the weeks to come.
- Apple's killer appeal lies in meaningful innovation
- Apple’s big reveal: 11 things you need to know
- Apple unveils new iPhones, smartwatch
- iPhone 6 to herald Apple’s new revolution
Otherwise, here’s a quick wrap of some of the funniest and interesting tweets from Apple's latest extravaganza.
On Apple’s streaming fail.
Apple streaming events. Also known as the only time I use Safari.— Jonathan Le (@jle) September 9, 2014
The Apple live stream is avant garde, complete with unexpected jump cuts, non-linear storytelling and multiple languages spoken at once— chris morran (@themorrancave) September 9, 2014
Apple Streaming Events, now supporting 1080p at 0fps.— percyhanna (@percyhanna) September 9, 2014
They call it the iWatch, so you can iWatch in realtime everyone on Apple’s streaming video team getting fired.— Zach Holman (@holman) September 9, 2014
On Apple’s backflip on screen size
Never ever forget the time when Apple made fun of big screen smartphones with the iPhone 5 ad https://t.co/Ss1cmjhvnx— Tom Warren (@tomwarren) September 9, 2014
I've never ever known Apple to make things that are just "good enough". The 6 Plus is an insult to screen designers.— Louie (@mantia) September 9, 2014
On the Apple Watch, pricing and battery life
uhh, what now http://t.co/IFG7PdT8mc : "Battery: NA". in what world is Apple's battery not applicable?!?!— Craig Hawker (@CraigHawker) September 9, 2014
you could literally go buy an iphone and duct tape it to your arm for less than the starting price of the new apple watch.— Tony Romm (@TonyRomm) September 9, 2014
Tweeting from an Apple Watch, it’s really co.. *runs out of battery*— Doug Armstrong (@douga_) September 9, 2014
And finally, on U2
U2 and Apple have a long history together. "Where the streets have no name" was inspired by the launch of Apple Maps.— Dean Burnett (@garwboy) September 9, 2014