How to cut customer churn

Telco customers are a fickle lot and service providers need to find long-term solutions to developing a quality of service that will keep them hooked.

The hyper-competitive world of telecommunications has seen fickle customers change allegiances at times when they perceive one Communications Service Provider (CSP) to be offering more value than another. To survive, CSPs need to adopt long-term solutions that help them offer the quality of service that their customers demand.

With CSPs, the end-user experience is the end-all and be-all. Fail there and your customer moves on to the next provider. There is always someone else just a little bit cheaper, speedier, and/or more flexible.

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