How to cut customer churn

Telco customers are a fickle lot and service providers need to find long-term solutions to developing a quality of service that will keep them hooked.

The hyper-competitive world of telecommunications has seen fickle customers change allegiances at times when they perceive one Communications Service Provider (CSP) to be offering more value than another. To survive, CSPs need to adopt long-term solutions that help them offer the quality of service that their customers demand.

With CSPs, the end-user experience is the end-all and be-all. Fail there and your customer moves on to the next provider. There is always someone else just a little bit cheaper, speedier, and/or more flexible.


{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles